An Opportunity with Gravity
I’ve been a fairly delinquent poster on Right Brain Law as of late, so it’s a little funny to come here to drop news. The fact of the matter is that I just got busy.
But let’s back up and unpack “busy:” I got really hot and heavy posting here not long before I left Avvo. My efforts to post more and the Avvo acquisition – and my subsequent departure – ended up being serendipitous. And the posting, happily, gave me energy as I launched into my new endeavor.
Fast-forward a few months after launch and marketing (i.e. writing and posting on the blog) gave way to fulfillment (i.e. paying work). Ultimately, I fell victim to a classic but understandable entrepreneurship blunder: instead of building a business, I built a job. I succeeded in getting the bills paid and keeping food on the table but since I hadn’t really built my business for it, scale proved elusive.
Around this same time, a client started lobbying me hard to spend more time with them. Gravity Legal is – at least for the time being – a division inside Seattle-based Gravity Payments* focused on payments and money management tools for lawyers and law firms. They were looking for another team member who’d bring legal sector chops and marketing know-how to their initiative. While I was really enjoying doing my own thing, it became pretty clear to me that not only could Gravity Legal provide the scale I was looking for but it was an amazing opportunity. With a mission to break down financial barriers for entrepreneurial law firms, a vision to bring fintech innovation to legal, an incredibly talented team, and the backing of a company like Gravity Payments, it was an offer that was too good to pass up.
So what’s next?
We’ve adopted a bit more of a non-heirarchical structure at Gravity Legal, at least for as long as we remain a part of Gravity Payments, so I’m officially a “Team Member” at Gravity Legal with responsibility for marketing, partnerships, business development, and strategy.
I’m also retaining an advisory/consulting role at another client that I’ve been helping, Off The Record. Who, happily, is also Seattle-based.
Finally, I’m stoked to announce that I’ve hired Irene Mo to help me manage my load with a few remaining smaller clients so that I focus the majority of my energy on Gravity Legal.
It feels like a crazy time to be jumping into something new but I’m really excited about the opportunity and I can’t imagine doing anything else. For what it’s worth, Jack Newton and I talked about the urgency to launch a business into the gulf of a crisis in a recent episode of Clio’s Daily Matters podcast on which I was fortunate enough to be a guest (pick up Jack’s and my lengthy discussion of that particular question here).
How can you help (assuming you feel so inspired)?
- Gravity Legal is actively looking for entrepreneurial law firms. If you are one – or if you know one – looking for a scrappy, innovative partner in payments and money management, we’d love to talk.
- We’re also actively looking for technology and affinity partners. Practice management and accounting are our focus for the moment, so if you fall into those categories, give us a shout.
- Finally, as part of our launch, I’ve started a podcast called Financially Legal in which we discuss the financial and economic aspects of the legal sector and running a law firm. If you dig that kind of thing, we’d love you to take a listen. You can subscribe to our blog (including the podcast) here or find the podcast wherever you normally listen.
Thanks again for all your support over the last couple of years – it’s been almost exactly two years since I decided to leave Avvo. The mission to digitize the law continues and I can’t wait to show you what we’ll do.
*If the name Gravity Payments sounds familiar, the company and CEO made a name for themselves a few years back by raising the salary of every employee to $70,000 per year and, more recently, has been getting great press for the way their team has come together to avoid layoffs in this crisis.